The ‘Read privacy properly’ campaign presented the privacy policies of LINE, Twitter, Google and Facebook, which have a large number of users in Japan, in large print, in response to the claim that these companies have properly described their handling of personal data in their privacy policies. It represented an asymmetry of information that users did not actually read. The intention was to raise users’ concerns about privacy. However, as they only vaguely raised concerns, it was felt necessary to provide a means by which users could actually take action.
