Led the creative direction for a new product launch video for Superfeet, a U.S.-based insole brand. The film was designed to communicate two key performance features of the new insole — cushioning and carbon structure — through detail-focused animation that brings the product’s technology to life.
I managed the entire process as a solo project, from initial concept through production coordination to final delivery. Animation was commissioned to a motion animator, and I assembled the individual animated cuts into the final video using Adobe Premiere.