For every “like” received on a post by the Instagram account @no_title_yet, one pixel of the artwork is revealed. In contemporary society, metrics such as “likes” and “retweets” exert such power that they often govern our emotions. This project ironically explores the relationship between artistic value and social media metrics by making the artwork’s visibility entirely dependent on these digital figures. By exposing our psychological obsession with numerical symbols, this work questions the true nature of “value” in the digital age.
Using the Instagram API, the system tracks the Like count of a dedicated post at 30-minute intervals. The visual area of the piece expands based on these Likes, with the total pixel count reflecting the level of engagement.
Designed for a 1024×600 resolution display, the project reaches its complete state only when it hits the milestone of 104 Likes.